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The Growth-Driven Design Methodology combines Lean and Agile principles into a highly effective data-driven web design process.
GROWTH DRIVEN DESIGN

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product icon PLAN Every plan starts with a focus metric that you want to improve. The highest impact ideas to achieve the focus metric goal are prioritized into a time-boxed build sprint.
product icon BUILD It is now time to GDD and build the action items you brainstormed and priortized in the planning step. You will work in sprint with cross-functional pod or team.
product icon LEARN

A key part to optimization is reviewing experiments and analyzing data to extract learnings about your audience. 

Learning what works (and what doesn't work) will help inform the ideas generated in the planning step of your next sprint cycle. 

product icon TRANSFER

Once we've learned about our audience and customers, it's time to share those learnings with other parts of the company; marketing, sales, service, etc.

Cross-department collaboration helps your growth team better understand how to make adjustments for peak performance.

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