Welcome to my blog, where we delve into the world of modern sales and its innovative tools and processes. With the digital revolution, sales have undergone revolutionary changes in recent years. Traditional methods alone no longer guarantee success in competitive markets, which is why it is crucial to stay up-to-date with modern sales tools and processes.
I vividly remember the moment when HubSpot introduced their own CRM concept. It was during my attendance at the Inbound event in Boston. The collaboration between marketing and sales even received a brand new name - Smargeting.
HubSpot made it incredibly easy. Marketing and sales data are consolidated in one place, allowing for transparent access and utilization within our own processes.
Now, let's explore into five important perspectives on modern sales and how HubSpot plays a pivotal role in achieving success.
1. Customer-centric approach:
In modern sales, the focus is not just on selling products or services but on adopting a customer-centric approach. Understanding the needs and problems of the customer is more important than ever. This requires active listening and an empathetic attitude from the sales team.
Solution: HubSpot brings together notes, emails, calendars, customer responses, playbooks and website visits all in one place. This allows for easy access and utilization of customer data within our own processes.
2. More than just a CRM system:
Customer Relationship Management (CRM) systems are an essential part of modern sales. These systems enable the management, tracking and analysis of customer data, helping salespeople identify opportunities, monitor the sales process, and effectively maintain customer relationships.
Solution: With HubSpot, you can easily map and activate your company's sales process exactly as it is. External and internal automations can be targeted to different stages of the sales process. Sales becomes the subscriber to marketing. The salesperson knows what the prospect is interested in even before the first call.
3. The Power of Social Media:
Social media is an indispensable tool for sales that cannot be ignored. It provides the opportunity to engage with customers, share valuable content and increase brand visibility. Modern salespeople utilize social media to build their personal brand and establish trust among potential customers.
Solution: With HubSpot, you have the ability to manage all major social media channels, including paid ones. You can schedule your posts in advance and track analytics to determine what works and what doesn't.
4. Sales Automation:
Sales automation helps streamline sales processes and free up salespeople's time to focus on what matters most. Automation tools can handle repetitive tasks such as email reminders, scheduled meetings, and salesperson to-do lists. This boosts sales efficiency and enables better personal connections to focus on the right opportunities.
Solution: By integrating your own email and calendar in HubSpot, salespeople can enter the world of "one-to-one" interaction and sales automation. Pre-triggered, reminder, and follow-up messages can be set up for different stages of the sales process, along with pre-scheduled rhythms. Automatically generated to-do lists keep salespeople on track with productive work.
5. Analytics and Reporting:
In the world of modern sales, leveraging data and analytics is crucial. Analytics and reporting help us understand the strengths and weaknesses of our sales process. This knowledge enables continuous improvement and provides a factual basis for decision-making.
Solution: Through reporting, the sales team and management gain insight into activity levels and growth direction. HubSpot's reporting capabilities are at the level of Business Intelligence (BI). The question then becomes: What do you want to track?
6. Remote Sales and Calling
The digital era has opened up the widespread use of virtual meetings and remote sales. This is particularly important in international sales and when physical meetings are not possible. Virtual meetings allow salespeople to save time and resources while offering flexibility to customers. And now, you can even make calls directly from your CRM.
Solution: Choose the integration that suits you best and schedule your meetings with automation. Booking appointments directly into your calendar and automating meeting reminders are common practices in modern sales. Making calls directly from your browser is a huge help for a busy day of sales. Give appointment scheduling a try. Book a time with a digital strategist!
Modern sales has come a long way from traditional methods, and the digital era has brought numerous new possibilities. A customer-centric approach, the HubSpot CRM system, social media, sales automation, analytics and reporting and virtual meetings all play a crucial role in the success of modern sales.
Successful sales require constant adaptation and learning of new tools and processes. Salespeople and organizations that are willing to embrace modern sales techniques and leverage technology are better prepared to meet customer needs and achieve success in an increasingly competitive market environment.