Digistrategi
Jouni Koistinen

Most companies don’t have a traffic problem.
They have a system and visibility problem.

Traditional SEO is losing ground.
Buyers search with AI, not just Google.
And most B2B companies are invisible in both.

At the same time:
• HubSpot is underutilized
• AI tools are bought but not operationalized
• Marketing runs campaigns
• Sales chases leads
• Leadership wants predictable growth

That’s where I come in.

I work with CEOs, CMOs, and revenue leaders in B2B companies (10–250 employees) who want to move from disconnected campaigns and declining organic reach to a repeatable, AI-powered growth system.

My focus is not “more marketing.”
It’s building data-driven customer journeys and AI-optimized visibility that convert — and keep converting.

What I help with:
• Turning HubSpot into a real revenue engine (not just a CRM)
• Designing AI-powered, data-driven customer journeys
• SEO + AI Search optimization (AEO): becoming the answer, not just a link
• Making content visible in search engines and AI assistants
• Aligning marketing and sales around the same revenue metrics
• Reducing dependency on paid acquisition and manual work

I strongly believe in saying the quiet part out loud:
• Not every company needs more traffic
• Not every SEO tactic works in an AI-driven search world
• Not every AI use case is worth implementing
• Not every client should buy our services

And I’ll tell you that upfront.

I’ve worked on 100+ HubSpot projects across B2B services, SaaS, and industrial companies — helping teams combine CRM data, AI, automation, and AI Search optimization into real, measurable business outcomes.

No buzzwords.
No “set and forget” SEO.
No campaigns without feedback loops.

Just clear thinking, honest advice, and growth systems that improve over time.

If you’re using HubSpot (or planning to) and want to understand:
• why your content isn’t visible in AI-driven search
• how SEO and AI Search actually work together now
• how AI can support growth instead of creating noise
• what a measurable 90-day growth plan could look like

Feel free to connect or book a short intro conversation.

I’m always happy to tell you whether we’re a fit — or not.